Appreciation ZOOT Awarded Czech Superbrands 2016 Seal of Excellence

24Superbrands is one of the most respected brand recognition programmes in operation around the world.  The Superbrandsselection and evaluation process of respected and exceptional businesses is based on identical criteria and held in more than 80 countries worldwide, including the Czech Republic.

Attaining a Superbrands status marks a brand’s prestigious distinction on the local market and ZOOT was one of the few consumer brands active on the Czech market, to be awarded the Superbrands 2016 title. The selection process consists of a 2 stage assessment and the Superbrands status is identified by the Superbrands Brand Council, an expert panel of business, advertising, media, and marketing professionals.