Uncategorized ZOOT LAUNCHES NEW PROMOTIONAL CAMPAIGN #WHYNOTTRYIT. IT WILL COOPERATE WITH CELEBRITIES AS WELL.

In its new campaign, which is to run until the end of summer, ZOOT announces a new challenge. The #whynottryit campaign is to engage members from the general public as well as celebrities. The campaign will run in the Czech Republic, Slovakia, and Romania.

“Life is about experimenting and trying new things. Our ‘think outside of the box’ approach to campaigns means many reach beyond the realms of everyday life. This current #whynottryit campaign is about challenges, pushing boundries, and trying new things; not just in life, but at ZOOT as well. Primarely, our aim is to introduce the concept of our Try&Buy points and to let people know how these stores work”, says Pavlína Louženská, the marketing manager at ZOOT.

The campaign will be driven at ZOOT’s Try&Buy stores and will be promoted using online banner ads and social media. Banners will focus on the Try&Buy stores: highlighting  the benefits of these stores to customers.  ZOOT has teamed up with bloggers for the campaign and it will run special inspirational style collections on its website. It also plans to run challenges on Facebook and Instagram in the spirit of #whynottryit. Zoot fans will be encouraged to participate in challenges such as No Mobile Phone for a Day, Wearing No Makeup to Work, etc. Simultaneously, ZOOT will run a live street challenge in Prague called the “Clothes to Grab”. This will involve stopping passersby and challenging them to swop their clothes for ZOOT’s clothes. If  participant dares to do the challenge, then they can keep the ZOOT clothes.

Another interesting aspect of the campaign is the involvement of celebrities. Well known faces, such as Berenika Kohoutová, Kristýna Boková, Hugo Toxx, and others will partake in a style transformation in which they will put on clothes that they normally would not wear and thus promote the #whynottryit idea. Its outcome will be released in the form of photographs and interviews on the website stories.zoot.cz and in the new edition of ZOOT magazine.

The whole campaign was developed in-house by ZOOT’s marketing team.