February 2nd, 2017 – ZOOT, the largest Czech online fashion store, is launching its traditional campaign #jsemsrdcar (TN: #imahearty). The campaign arose as a response to the mass-marketing of Valentine’s Day. For the fourth year running, “Den srdcařů” (or else “Follow Your Heart Day”) will be celebrated on February 11. The idea behind this campaign is to bring together all the people who “have a heart in the right place” and who prove this by doing good deeds 365 days of the year. This year, the campaign will run from 3rd to 14th of February 2017 in collaboration with the charity Loono. ZOOT’s online site will also offer a specially designed collection.
“This will be a digital marketing campaign featuring both traditional coverage and new media channels like Instagram Stories and live streaming with ZOOT’s Youtuber Martin Vévoda. ZOOT has created a limited edition of T-shirts with the “#jsemsrdcar” heart logo and these will be on sale as from February 3, 2017,” explained Lenka Wehrenberg, ZOOT’s Creative Sales Manager.
For every heart/chest photo posted on Instagram and tagged #jsemsrdcar ZOOT will donate 10 CZK to the Loono charity for its campaign against cardiovascular diseases. ZOOT will also donate a portion of its profits from its own ZOOT Originál collection.
“We’ve worked with the non-profit organisation Loono for quite some time now. Within our charitable DOBRO (TN: DO GOOD) projects, the #prsakoule (TN: #boobsballs) collection was one of our most successful ones. That’s why we’re happy to be working with this charity again on yet another project,” added Lenka Wehrenberg.
“After our successful #prsakoule (#boobsballs) campaign we’re launching another crowdfunding awareness campaign in May which will be dedicated to the prevention of cardiovascular diseases. It’s great that ZOOT will help build the awareness of our campaign,” said Kateřina Vacková, the founder of Loono.
ZOOT customers can find Gifts from the Heart on the company’s specially created web page https://www.zoot.cz/jsemsrdcar.