24.
October
2016
ZOOT RANKS 6TH MOST DYNAMIC AND FAST-GROWING TECHNOLOGICAL COMPANY IN CENTRAL AND EASTERN EUROPE.
In the 2016 Deloitte Technology Fast 50 ranking, a programme which recognises and profiles the growth of…
Uncategorized ZOOT AT DRAPERS DIGITAL FORUM
28.
April
2016
Drapers Digital Forum, fashion industry’s global debate on ecommerce, multichannel, social media, web and mobile, which took place on the 28th April 2016 in London, was full of incredible speakers, tips, success stories and vital information to help retailers and brands tackle the strategic and day-to-day challenges of running a successful #FashionEcommerce business.
Pavlína Louženská, marketing director at ZOOT, was invited to talk about fashion e-commerce and introduced unique omnichannel concept of ZOOT.
“You must respect local tastes and fit, tailor clothes for countries where they are selling,” explained Pavlína Louženska, marketing director at Digital Forum. “I don’t think customers want to buy things – they want to experience things and that’s why content is important. When you are buying an image, you are buying a dream.”
Petr Ladžov, CFO at ZOOT, is one of the speakers at another Drapers conference – Drapers Operations Forum 2016, which takes place on the 14th June 2016 in London.