We are ZOOT, fashion geeks, retail pioneers and technological innovators.

Born in Prague, the Czech Republic, we focus on CEE countries: Slovakia and Romania to start.

We are not your ordinary e-commerce site. We believe we have cracked the retail fashion code. ZOOT is a unique omni-channel concept that combines the best of the online and offline worlds into a fast-growing lovebrand. The fastest growing retail brand in the Czech Republic according to Inc Magazine, to be precise.  

But it’s not only technological innovation that’s close to our hearts. It’s our customers we are in love with. They are at the centre of everything we do. Thanks to this, we have one of the highest customer satisfaction indices in the world.



Fashionably tech

A team of experienced buyers is at the heart of ZOOT. With 300 international brands, we offer fashion and home accessories for men, women and children at mass market and premium price levels.

Being both data and fashion geeks, we have created four private labels. Alchymi, OJJU, ZOOT Originál and ZOOT Lokál are all designed in-house and carefully sourced in Europe. And loved by our customers.  

The key to customers’ hearts? Omni-channel concept, data and love

Data-driven marketing gives our customers a personalised offer from a wide range of more than 300 000 pieces. The unique omni-channel concept allows them to order their chosen items to any Try&Buy store and purcase them only after they have tried the clothes on.

Our fast-growing network of Try&Buy stores allows us to operate faster and cheaper that any standard e-commerce retailer. Over 60% of items are shipped, tried on, purchased or re-displayed with 24 hours. In Prague we deliver in 2.7 hours for a fraction of standard delivery costs.

The best part of the Try&Buy store network? A smile!

Our physical network allows us to meet customers face-to-face, give them styling advice and share our passion for newest trends. And listen to them. Because their feedback is what matters the most in the end.  

Meet ZOOT, a data-driven, technologically innovative lovebrand you can actually experience.